Glossary
Lagging indicator
A lagging indicator reports a result after the period that produced it has closed: revenue, gross margin, employee turnover, satisfaction scores. It is the most trustworthy kind of number and the least useful on a Monday morning, because nobody can change it this week. Lagging rows earn their place as proof rather than as levers. Three or four is usually enough.
01
How many lagging rows a weekly board can carry
About a third of a leadership Scorecard, and no more. Cash collected, revenue booked and on-time delivery all belong there. Anything that depends on the accounting close is better on a monthly review, because a row that arrives eleven days late teaches the team to skip past it when the board is read out loud.
A meeting made entirely of lagging numbers turns into a history lesson with explanations attached. Everybody reports, nobody decides, and the same conversation happens next week with a fresh set of reasons. The rows still matter, because they are the only honest check that the activity you chose was worth choosing. They are evidence, not a steering wheel.
Worked example: A twelve-person landscaping company ran five rows, all financial: revenue, margin, payroll percentage, cash, receivables. Every Monday the owner explained numbers that were already fixed. Adding jobs quoted, jobs scheduled and callbacks gave the meeting something to decide, and the five financial rows stayed on the board as the record of whether those decisions worked.
Sources: Traction, Gino Wickman, chapter on Data; kpi.org/kpi-basics
Leading indicator
A leading indicator measures the activity that produces a result, early enough that what your team does this week still shows up in the number.
02Output metric
An output metric counts what came out of the other end of the process: jobs completed, deals closed, revenue booked, support tickets resolved.
03Gross margin
Gross margin is revenue minus the direct cost of delivering it, as a percentage: a ten thousand dollar job costing six thousand runs at forty percent.
04Leading vs lagging indicators, with examples you can use
Lagging indicators tell you what happened; leading indicators tell you what's about to. How to tell them apart, why weekly Scorecards need mostly leading ones.
Start with a real question
Not sure which of these you actually need?
Tell us what the leadership team is arguing about. A person replies within one business day with a straight answer, whether that is a book, a tool or an implementer.
A person reads every one.