Company Rocks

They are set at the quarterly session, after the team has reviewed the last ninety days and reread the one-year plan. Each gets a single owner from the leadership team even when four departments are involved, because a Rock with two owners has none. They are reported on track or off track every week at the Level 10 Meeting™.

The gap between an annual plan and a busy Tuesday is where most strategy dies. Ninety days is short enough that a team can hold the list in its head and long enough to finish something real. Capping the list at seven is what makes the quarterly session an argument worth having rather than a rubber stamp.

Worked example: A forty-person software company set five: ship the reporting module, cut support response under four hours, hire a second account manager, close the year-end audit, and move two clients off the legacy plan. The audit was the one nobody wanted. It got the finance lead's name and a date, and it was finished in week ten.

Sources: Traction, Gino Wickman, chapter on Traction; eosworldwide.com/eos-tools