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Independent guide. Not affiliated with EOS Worldwide.

Last reviewed August 2026

Glossary

Rocks

A Rock is one of the three to seven priorities a team commits to finishing in the next ninety days, with one owner and a clear finish line. The list is set at the quarterly meeting, written where everyone can see it, and checked every week until the quarter closes. Everything else waits its turn.

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How EOS® uses Rocks

EOS sets Rocks every quarter. The leadership team agrees on three to seven company Rocks, then each leader takes one to three personal Rocks that move those forward. Every Rock carries a single name and a done or not done test. Owners report on track or off track at the Level 10 Meeting™, and an off-track Rock becomes an issue the team has to solve.

Most teams carry more priorities than a quarter can hold, so everything moves a little and nothing finishes. Capping the list and putting one name against each item forces the argument about what matters into the room once a quarter, instead of leaving it to be settled quietly by whoever had the loudest week.

Worked example: A twelve-person agency picks four company Rocks for the third quarter: hire a second project manager, move billing onto the new system, publish a client onboarding checklist, and sign two accounts over fifty thousand dollars. Each has one owner and a date. In week seven, billing is off track, so it goes on the Issues List and the team decides what to drop.

Sources: Traction, Gino Wickman, chapter on Traction; Get a Grip, Gino Wickman and Mike Paton

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