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Last reviewed August 2026

Glossary

Traction

Traction is the EOS® word for the discipline and accountability that turn a plan into finished work, and it is the sixth of the six components. In practice it means two things a team can point at: Rocks every ninety days, and a weekly meeting that closes issues. The rest of the system produces intentions; this produces movement.

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Traction as the sixth component

Traction sits at the bottom of the EOS Model® holding up the other five components, and it is where a rollout starts. A leadership team gets Rocks and a Level 10 Meeting™ on the Focus Day®, before any of the vision work. The reason given is that a team with no execution habit will write an excellent plan and not do it.

Most companies are not short of good ideas. The 2007 book that introduced the system took its name from this component, which tells you where the author thought the problem was. A vision the team believes in and cannot deliver produces more cynicism than no vision at all, because now the failure is public and dated.

Worked example: A professional services firm had run a strategy offsite every year for five years, and the plans were sound. In its first quarter with a weekly meeting and five Rocks, the team finished three things that had appeared on all five of those plans, including a fee review nobody had ever been asked to own.

Sources: Traction, Gino Wickman, chapter on Traction; What the Heck is EOS?, Gino Wickman and Tom Bouwer

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