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Last reviewed August 2026

Glossary

Measurable

A measurable is a single number owned by one person, with a goal against it and a period, and it is what a Scorecard row or a Rock finish line is made of. The word covers anything countable that somebody can actually change. If two people own it, or it arrives a month late, it is a report rather than a measurable.

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How EOS® uses measurables

EOS uses measurables in three places: the rows of the weekly Scorecard, the numbers attached to the one-year plan and the three-year picture, and the finish line on a Rock. The requirement is identical in all three. One owner, one number, a goal, and a date by which it either was or was not hit.

Teams argue about opinions until somebody puts a number and a name on the table. Insisting that every measurable has exactly one owner is the part that does the work, because a shared number is nobody's number and gets discussed instead of moved. It also makes the weekly meeting fast, which is the thing people notice first.

Worked example: A recruitment firm counted placements per month, which everybody agreed was the number that mattered and nobody could affect on a Tuesday. They broke it into three weekly measurables owned by three people: qualified candidates submitted, client interviews booked and offers out. Placements stopped being the topic of the meeting and became the result of it.

Sources: Traction, Gino Wickman, chapter on Data; eosworldwide.com/eos-tools

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